Health and Beauty, a $300 million industry according to estimates from the All over the world Commerce, remains one of the fastest-growing eCommerce categories with online sales rising 17% YoY in 2016 to $28 million globally.

With so much revenue on the table, health and beauty companies are stepping up their online selling game to stand out among the competition. Simple sites, clean product imagery and a formidable resonation with their customers (for whom feeling and looking good are personal values) are common across the best selling health and beauty site.

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